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Case studies

Website transformation

Hyde Park Hair Salon

A clearer identity and a more deliberate customer journey. Compare the previous homepage with the redesigned experience.

The challenge

Present a heritage Chicago business with a clearer identity and customer journey.

The work

Homepage design, content structure and customer navigation—bringing the business into focus from the first visit.

The experience

Explore the change in presentation below, from the previous homepage to the redesigned website.

Visit the redesigned website

Hyde Park Hair Salon

Scroll within the preview to explore both homepages.

BeforeAfter

Homepage snapshots. Comparison shows the design and presentation; business performance is not measured here.

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